WHY THE ANVIL?

Blacksmiths used anvils to smash, forge, shape, and construct weapons and tools made from iron. The anvil is what supports the creation of your product. That’s why we chose it to represent our coaching brand. 

WE ARE YOUR ANVIL.

We are the support you’ll need to forge yourself into the athlete you know you can become. 

Chasing big goals isn’t all glitz and glamour. It’s hard, relentless work without instant gratification. You often need to put in twice as much work as you think it will take to get you there.

But don’t shy away—that’s where true greatness comes to life.

MEET YOUR TEAM

THEA ROLAND

Coach Thea Rolland from Factory Method Training

  • Thea combines her expertise as a trainer and athlete to empower women through every stage of their strength journey, including pregnancy and postpartum. She believes that strength training is one of the most powerful tools for supporting a strong, capable, and resilient body—especially during pregnancy. Her coaching is rooted in both data and biofeedback, ensuring that each program is tailored to the unique physiological changes women experience.

    Thea takes a whole-person approach to coaching, going beyond generic prenatal modifications. You won’t just get a workout plan—you’ll get a structured, evidence-based program designed to help you maintain strength, adapt to your changing body, and prepare for both birth and postpartum recovery. From core and pelvic floor stability to mobility, energy management, and safe strength progression, Thea ensures that prenatal training is more than just “keeping active”—it’s about building confidence, resilience, and long-term health.

  • - 16 years of competitive dance & performance

    - 6 years of competing as a 59kg/63kg Olympic Weightlifter

    - 2019 National Silver Medalist in the 59kg class

    - 1st Place 2022 Vancity Showdown Women’s Open Figure Division

    - 1st Place 2022 Vancity Showdown Women’s Novice Figure Division

    - PN L1 Nutritionist

    - GGS-1 and CanFitPro PST Strength Coach

MATT ROLAND

Coach Matt Roland from Factory Method Training

  • Matt’s training philosophy is geared towards becoming as strong as possible and exceeding your own expectations every time you step into the gym. He is keen on testing methods and theories in his own training programs to truly understand the benefits and results that he can apply to all of his client’s plans. Matt believes, we as humans, are all capable of so much more than what we convince ourselves. He embraces discomfort and understands to keep growing as a person—and athlete—you must change who you are now in hopes of becoming the best version of yourself.

  • - 8 years of competitive hockey

    - 10+ years of coaching athletes & gen pop

    - NCCP Weightlifting Coach

    - Pre-Script Level 1

    - Coached 2019 59kg Weightlifting Silver Medalist

    - Coached 2022 Vancity Showdown Women’s Figure 1st Place finisher

    - 2013 St Clair College Graduate with a Diploma in Health & Fitness

HOW CAN WE HELP?

Curious about what it looks like to work with us? Get in touch with us to book a call today for your consultation.