WHY THE ANVIL?

Blacksmiths used anvils to smash, forge, shape, and construct weapons and tools made from iron. The anvil is what supports the creation of your product. That’s why we chose it to represent our coaching brand. 

WE ARE YOUR ANVIL.

We are the support you’ll need to forge yourself into the athlete you know you can become. 

Chasing big goals isn’t all glitz and glamour. It’s hard, relentless work without instant gratification. You often need to put in twice as much work as you think it will take to get you there.

But don’t shy away—that’s where true greatness comes to life.

MEET YOUR TEAM

THEA ROLAND

Coach Thea Rolland from Factory Method Training

  • Thea combines her expertise as a trainer, athlete, and nutrition advocate to empower women at every stage of their strength journey. She believes that strength training, paired with proper nutrition, is one of the most powerful tools for building a strong, capable, and resilient body. Her approach integrates both data and biofeedback, ensuring each program is personalized to address the unique physiological needs and goals of each woman.

    Taking a whole-person approach to coaching, Thea goes beyond standard workout plans. You’ll receive a structured, evidence-based program designed to help you build strength, enhance mobility, manage energy, and nourish your body for long-term health. Whether you're looking to improve fitness, support your body through major life changes, or simply maintain a strong foundation, Thea emphasizes the importance of balancing exercise with proper nutrition to fuel your body and optimize performance. From core stability and pelvic floor health to energy management and safe strength progression, Thea’s coaching is about more than just working out—it’s about building confidence, resilience, and sustainable wellness for the long haul.

  • - 16 years of competitive dance & performance

    - 6 years of competing as a 59kg/63kg Olympic Weightlifter

    - 2019 National Silver Medalist in the 59kg class

    - 1st Place 2022 Vancity Showdown Women’s Open Figure Division

    - 1st Place 2022 Vancity Showdown Women’s Novice Figure Division

    - PN L1 Nutritionist

    - GGS-1 and CanFitPro PST Strength Coach

MATT ROLAND

Coach Matt Roland from Factory Method Training

  • Matt’s training philosophy is geared towards becoming as strong as possible and exceeding your own expectations every time you step into the gym. He is keen on testing methods and theories in his own training programs to truly understand the benefits and results that he can apply to all of his client’s plans. Matt believes, we as humans, are all capable of so much more than what we convince ourselves. He embraces discomfort and understands to keep growing as a person—and athlete—you must change who you are now in hopes of becoming the best version of yourself.

  • - 8 years of competitive hockey

    - 10+ years of coaching athletes & gen pop

    - NCCP Weightlifting Coach

    - Pre-Script Level 1

    - Coached 2019 59kg Weightlifting Silver Medalist

    - Coached 2022 Vancity Showdown Women’s Figure 1st Place finisher

    - 2013 St Clair College Graduate with a Diploma in Health & Fitness

HOW CAN WE HELP?

Curious about what it looks like to work with us? Get in touch with us to book a call today for your consultation.